Privacy Policy
We Respect Your Concerns About Privacy
This online privacy statement describes the types of personal information we collect on www.sdftools.com (“Website”) and in our retail stores (“Stores”), how we use this information, with whom we share it, and the choices our Website users can make about our use of such information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.
Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements.
Information We Collect
The types of personal information that users of our Website and customers of our Stores submit include:
- Contact information (such as name, postal address, telephone number, and email address);
- Date of birth and anniversaries;
- Website login credentials;
- Payment information (such as payment card details); and
- Purchase and transaction information (including serial numbers for watch registrations).
Providing your personal information is voluntary. However, if you do not provide your personal information, we may not be able to provide you with our goods and services, fulfill your requests, or respond to your inquiries.
Information We Collect by Automated Means
When you visit our Website, we may collect certain information by automated means, such as cookies, web server logs, web beacons (including tags and pixels from third parties like Facebook (https://www.facebook.com/about/privacy/)), and JavaScript.
- Cookies: These are files that websites send to your computer or other internet-connected device to uniquely identify your browser or to store information or settings on your device. Our Website may use cookies (e.g., HTTP cookies) and other types of local storage (e.g., browser-based or plugin-based local storage). Your browser may tell you how to be notified when you receive certain types of cookies and how to restrict or disable certain cookies. Please note, however, that without cookies, you may not be able to use all of the features of our Website or other websites and online services.
- Web Server Logs: These may record information such as your device type, operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Web server logs also may record information such as the web page address that linked you to our Website and the IP address of the device you use to connect to the Internet. They also may record information about your interaction with our Website, such as the pages you visit.
- Web Beacons: To control which web servers collect information by automated means, we may place tags called “web beacons” on our web pages. These are small files that link web pages to specific web servers and their cookies. We also may use JavaScript or other computer languages to send instructions to your device to collect the various types of information and other details about your interaction with the Website described above.
Our Website also uses third-party plugins from Instagram, Facebook, Pinterest, TikTok, and YouTube. When you interact with these plugins’ providers, they may use automated means to collect data about you. This information is collected directly by these plugins’ providers and is subject to the providers’ privacy policies or notices.
We may use third-party web analytics services on our Website, such as Google Analytics. These service providers help us analyze how users use the Website. The information collected for this purpose (including your IP address or other information collected through automated means) will be disclosed to or collected directly by these service providers. For more information about opting out of these providers’ activities, please click on the relevant links below:
Additionally, our Website uses the following third-party analytics cookies:
- Google Adwords
- Criteo
- Rakuten
We partner with Rakuten Advertising, which may collect personal information when you interact with our Website. The collection and use of this information are subject to the privacy policy available here:
How We Use the Information We Collect
We may use the information we collect to:
- Provide products and services;
- Create and manage your account;
- Process your payments;
- Send catalogs and other promotional materials, and communicate with you about special events, programs, offers, surveys, and market research, and manage your participation in such activities, where permitted by applicable law and with your consent if required;
- Respond to your inquiries;
- Conduct data analysis (including anonymizing and aggregating personal information);
- Operate, evaluate, and improve our business (including developing new products and services; enhancing and improving our products and services; managing our communications; analyzing our products and services; and performing accounting, auditing, and other internal functions);
- Prevent, identify, and prevent fraud and other unlawful activity, claims, and other liabilities; and
- Comply with and enforce applicable legal requirements, relevant industry standards, and our policies.
We may also use the information in other ways, and we will provide specific notice at the time of collection.
Where permitted by applicable law and with your consent if required, we also may use the information collected by automated means for the following purposes: (i) to customize user visits to our Website, (ii) to provide content (including advertising) that is tailored to users’ interests and the way users browse our Website, and (iii) to manage our Website and other aspects of our business. Where permitted by applicable law, we may also use this information to provide you with advertising about our products when you visit our Website and other websites.
Online Tracking
Because we engage in retargeting, you may see our ads on other websites based on your visits to our Website. For example, if you view a specific product on our Website, you may see an ad for that product on a third-party website. Our retargeting activities are handled by service providers who use automated means, such as cookies, to track your activities on our Website and third-party websites. As a result, we and our service providers may, where permitted by applicable law, collect information about visitors’ online activities over time and across third-party websites. To learn how to opt-out of retargeting, click here.
Our Website is not designed to respond to “do not track” signals from browsers.
Information We Share
Except as described in this online privacy statement, we do not sell or otherwise disclose the personal information we collect about you. We may share personal information with service providers who perform services on our behalf based on our instructions. These service providers include those who:
- Provide targeted, personalized content, offers, and advertising;
- Process credit card payments; and
- Provide web hosting services.
We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. We also may share certain personal information with our affiliates for the purposes described in this online privacy statement. In addition, where permitted by applicable law and with your consent if required, we may share personal information with third parties that provide products or services that may interest you, or with third-party database providers that other companies may use for their own purposes, including marketing. You may choose to prevent the disclosure of information related to marketing databases. Therefore, you can object, at any time and free of charge, to the use of your personal information for marketing databases, or withdraw any consent you previously provided to us, and we will apply your preferences. This will not affect the lawfulness of our use of your information prior to your withdrawal of consent.
If you do not wish to have your personal information used for direct marketing purposes with marketing databases, or if you wish to withdraw any consent you previously provided to us, you can request to opt-out by contacting us as specified in the “How to Contact Us” section of this online privacy statement.
Additionally, we may disclose information about you:
- If we are required to do so by law or legal process;
- To law enforcement authorities or other government entities; and
- When we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
We also reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).